Last week, WordPress Freshly Pressed highlighted a post written by a white female author about “turning Asian” in which she listed a bunch of anecdotal behaviors that highlighted the “strangeness” of Asian people. This post concluded with a reference to the way Asians speak English as “a special regressed level of English.”
It was the second time in less than a month that I had been deeply disturbed by what WordPress staff thinks is the best blogging WordPress has to offer. The first time, the highlighted post was written by a black woman excusing away black face in the fashion industry. Surprisingly, my twitter followers were more upset about the former than the latter even though both seem extremely racist, or internalized racist, to me.
When one of my twitter followers/blogging colleagues took the initiative to contact WordPress about their decision to highlight “racialized posts” on the Freshly Pressed page, the response she received was “what does ‘racialized’ mean?” In other words, not only are the people at WordPress picking posts with racialized and/or racist content as the best of the best blogs on their site but they are not educated enough about diversity to even name what they are doing and own, defend, or change their decisions.
So I decided to help them. Ok, well only indirectly. What I decided to do is document the disparity for all of you and to ask you to link to these Wednesday posts as a way to raise awareness about the problem. Hopefully, instead of getting further marginalized by my blog hosts, this will foster some learning and growth. If not, I’m sure it will make for great publication and presentation material the next time I am asked to present on social media at a conference or write about it for a journal or anthology.
The Project: Every Wednesday I will present several stats related to highlighted posts on Freshly Pressed designed to show who and what is being valued and who and what is being erased.
The Method: The same questions will be asked of, data collected on, each Freshly Pressed post and the information will be made available here in both raw and analyzed form
While I have tried to remain consistent with the questions I’ve asked, the first week of collecting data has raised some important questions about unmarked distinctions in what I have been tracking. For instance do posts that have been marked as “white identified”, ie those that assume a white audience without racializing that assumption in offensive ways, always reflect race or does it some times reflect race and class together? Why did I choose to track sexism but not gender, when both of these seem like salient variables? And when a post is marked down as having photos of white people, should the number of photos be counted? ie if there are 12 photos and only one has a white person in it, then is it misleading to say this is the same as a blog that has 5 photos all of which are of white people? And should a photo be counted twice if it has a white person and a person of color (ie once for a white photo and once for a poc photo) or should there be a third category for mulitcultural photo? It seems to me that these distinctions matter when trying to quantify the identity politics, particularly racial ones, that seem to underpin the Freshly Pressed section of WordPress and ultimately the success of certain bloggers over others and the face of WordPress overall. So I;m still tweaking the questions/data collection process and it will likely look different from week to week until I am satisfied with a core set of questions. What this means is that some sets will not be comparable to others when all is said and done. For blogging purposes however, the key information will remain the same.
So Here is the raw data for week 1:
Every week there are 11-12 posts highlighted per weekday on Freshly Pressed. On the weekend 1-2 new posts maybe added to the highlighted posts for Friday, knocking off 1-2 Friday posts. The number of bloggers and blog posts available to choose from varies but on average there are between 277,000 and 278,000 bloggers and 300,000-360,000 posts from which to choose from. The number of bloggers of color, queer bloggers, female bloggers, etc. is unknown however several of the more recognized blogs from perspectives written by traditionally marginalized authors as well as academic blogs are housed on WordPress.com or wordpress.org vs alternative sites.
When the racial identity of the author was unavailable, it was not recorded.
- pictures of people of color: 4
- pictures of white people: 29
- authored by person of color: 4
- authored by white people: 58
- colonial gaze: 4
- white normative but non-colonial: 7
Gender & Sexuality
- reference to wife/husband, kids, boyfriend/girlfriend (hetero): 13 – this item only counted 4 days
- reference to partner, bf/gf (same sex): 0
- reference to same sex attraction or queer identity: 0
- sexist content: 2
- image of big women: 1
- feminist: 1 (this post was about correcting disparities in women driving stick not a self-identified feminist post)
This category includes data collected specifically because it violated the rules established by WordPress to qualify for Freshly Pressed status. These rules include: original photographs or properly cited and correct use of grammar.
- uncited or improperly cited photographs: 12
- grammatical or spelling errors: 14
- activist posts: 1
- product review: 6
- travel: 13
This includes things that we found interesting because they stood out from other posts
- second reference to “real Africa” in less than a month, this time positively deconstructed
- “I was taught the laws are there to protect our freedoms” example of white normative but non-colonial/non-racist stance
- posts with pictures of older people: 3
I don’t have enough data yet to make conclusions. However, as you can see, it is pretty clear that the majority of wordpress posts highlight white, heterosexual, authors over the wide range of authors present on the wordpress format. I am also hypothesizing that the preference for artfully illustrated food blogs, travel narratives, and expensive product review tips the scales toward white and upper class authors and that all though today’s Freshly Pressed included a post railing against the baby products industry that there is an overrepresentation of young, urban, white, parenting authors as well. While I expected to see regularly offensive posts based on my random glance over the Freshly Pressed blogs over the past year, which included racial over tones and sexist images, I was surprised to find far less colonial gaze, outright racism, and outright sexism in collecting the data so far.